
Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
Build your audience and reach new readers on podcasts.
Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.
Connect with your host, Kim Stewart, Podcast Coach for Nonfiction Authors, at https://kimstewartmarketing.com.
Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
27. Creating a Guestcast to Share Your Podcast Interviews with Thomas Umstattd Jr of Christian Publishing Show
You have book marketing questions, we have answers. Thomas Umstattd, Jr. is my guest today and he is a wealth of book publishing, marketing and podcasting knowledge!
Thomas is host of both the Christian Publishing Show and the Novel Marketing podcasts and we chat about ALL THE THINGS.
[6:25] How early should authors start building their platform to have a strong book launch?
[11:45] Why is having an engaged email list so important to publishers?
[15:00] Scratching your potential readers’ itch with a ‘reader’ magnet
[19:07] Advice for authors starting a podcast
[26:34] Maximize the back of your book to build your email list and sell more books
[30:00] Hosting a Guestcast to share your podcast interviews
[41:03] His podcast host directory (w/ email addresses)
Thomas' Guestcast
PowerPress Plugin
Thomas' Website
RELATED EPISODES:
Pitching Only When You Launch a Book? Common Podcast Pitching Mistake #8 (and How to Fix It)
6 Ways to Repurpose Your Interviews as a Podcast Guest
How to Be a Great Podcast Guest When You Promote Your Book as a Christian Author
☑️ START YOUR AUTHOR PODCAST CHECKLIST
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim