Book Marketing Mania - Podcasting tips to market your book and grow your author platform
Build your audience and reach new readers on podcasts.
Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.
Connect with your host, Kim Stewart, Marketing Strategist for Authors Who Podcast, at https://kimstewartmarketing.com.
Book Marketing Mania - Podcasting tips to market your book and grow your author platform
106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need?
That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about:
- Tapping into the "need beneath the need" that we often overlook;
- How to find just the right words to connect with readers; and
- How Jesus gives us a perfect example with his empathetic brand.
CONNECT WITH LISA:
Website
Book a call
💛 FAVE PODCASTING RESOURCES*
📣 PodMatch
🎙️ Buzzsprout
🎧 Listeners to Readers (private podcast)
📥 Private Podcast Reader Magnet
☑️ Start Your Author Podcast Checklist
🎙️ Microphone
🖥️ Descript
LET'S CONNECT:
*Affiliate links may be included. I only share products I use & love!
**I love talking to author guests about book marketing, but the episode is not a book endorsement (unless I say so on the episode).