Book Marketing Mania - Host and Guest on Podcasts, Build Your Author Platform

106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell

November 02, 2023 Kim Stewart, Book Marketing Strategist, Christian Entrepreneur
Book Marketing Mania - Host and Guest on Podcasts, Build Your Author Platform
106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell
Show Notes

Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need? 

That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about:

  • Tapping into the "need beneath the need" that we often overlook;
  • How to find just the right words to connect with readers; and 
  • How Jesus gives us a perfect example with his empathetic brand.

CONNECT WITH LISA:
Website
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CONNECT WITH KIM:
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JUMPSTART YOUR PODCAST PITCHING (FREE TRAINING):
http://kimstewartmarketing.com/jumpstart/