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Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
Build your audience and reach new readers on podcasts.
Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.
Connect with your host, Kim Stewart, Podcast Coach for Nonfiction Authors, at https://kimstewartmarketing.com.
Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell
📲 Send Kim feedback on this episode
Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need?
That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about:
- Tapping into the "need beneath the need" that we often overlook;
- How to find just the right words to connect with readers; and
- How Jesus gives us a perfect example with his empathetic brand.
CONNECT WITH LISA:
Website
Book a call
CONNECT WITH KIM:
Instagram
JUMPSTART YOUR PODCAST PITCHING (FREE TRAINING):
http://kimstewartmarketing.com/jumpstart/