Book Marketing Mania - Host and Guest on Podcasts, Build Your Author Platform

4. Using Instagram to Reach Your Target Readers with Ruthie Gray of Authentic Online Marketing

July 29, 2021 Kim Stewart
Book Marketing Mania - Host and Guest on Podcasts, Build Your Author Platform
4. Using Instagram to Reach Your Target Readers with Ruthie Gray of Authentic Online Marketing
Show Notes

Instagram is one of the most popular social media platforms for authors to hang out on these days. But what if you don’t like recording the types of videos that Instagram is prioritizing these days?

What about posting pictures in the feed? What about Stories?

How do I engage with my current readers and find new ones?

You have questions. My guest, Ruthie Gray, has answers.

Ruthie is an online marketing coach for female entrepreneurs and host of the Authentic Online Marketing Podcast. She specializes in teaching relational marketing, specifically how to do it best on Instagram.

Ruthie shares all about:

  • connecting authentically with your “ideal” followers (readers and book buyers)
  • Balancing between posting and engaging
  • Ideas for what to post other than “buy my book”
  • Writing attention-grabbing captions in your posts
  • How to use hashtags effectively both in your posts and to find new readers
  • How to engage with podcast hosts on Instagram before sending a guest pitch
  • Her client success stories of using Instagram to market their books
  • Her new Reels training to help you get started with what’s working best right now


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