Book Marketing Mania - Podcasting tips to market your book and grow your author platform
Build your audience and reach new readers on podcasts.
Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.
Connect with your host, Kim Stewart, Marketing Strategist for Authors Who Podcast, at https://kimstewartmarketing.com.
Book Marketing Mania - Podcasting tips to market your book and grow your author platform
156. Downloads or Listens? Which one is more important to author podcasters?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long after it releases.
So how do you measure success on your podcast? You might be surprised to learn that download numbers are only a vanity metric of podcasting. They feel good, but they're not telling you the whole story.
So let’s talk about the importance of the consumption rate, and how much of your episode your target reader is really listening to.
RELATED EPISODES:
Set and Measure Your Author Podcasting Goals
Time & Timing to Meet Your Author Podcasting Goals
💛 FAVE PODCASTING RESOURCES:
📣 PodMatch (connecting hosts and guests)
🎧 Listeners to Readers (private podcast)
📥 Create your Private Podcast Reader Magnet
☑️ Start Your Author Podcast Checklist
🎙️ Microphone
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
LET'S CONNECT:
📲 Instagram (send me DM)
📲 Threads
Affiliate links may be included. I only share products I use & love!